Your home didn’t fail. The strategy did.
We specialize in relaunching expired luxury homes in MetroWest.
If your luxury listing expired or was withdrawn, the fix is usually pricing, positioning, marketing, and reach - not your home.
We’ll review what happened and show you the relaunch plan.
As seen in your Video Book
Precision Pricing & Positioning
Luxury Marketing + Advanced Digital Advertising
Global Reach with Local Expertise
MetroWest expertise + global exposure through eXp Luxury.
Why it didn’t sell (fixable reasons)
Incorrect pricing strategy
Weak or inconsistent marketing
Little or no digital advertising
Minimal global exposure
Poor communication and feedback loops
Lack of compelling narrative/positioning
The Real Difference Is the Relaunch Plan
Relist vs. Relaunch
Most agents
List on MLS → add photos → wait & hope
Walsh & Raad
Diagnose → Reposition → Market → Advertise → Actively drive demand
No obligation. We’ll review what happened and map the relaunch.
The Relaunch Framework
The 3 Pillars
These three pillars fix what stalled your first listing, so you get better positioning, more qualified exposure, and stronger leverage when it’s time to negotiate.
Pillar 1 — Precision Pricing & Expert Positioning
Pricing needs buyer psychology + micro-market trends and tier-level demand (top 10%, 5%, 1%).
Pillar 2 — Luxury Marketing + Advanced Digital Advertising
Luxury buyers expect cinematic presentation (drone, twilight, 3D, staging, refined print)
Targeted exposure on Google/YouTube/Facebook/ Instagram + retargeting.
Pillar 3 — Global Reach with Local Expertise
“Your buyer may not be local… luxury buyers shop globally.”
Platforms: JamesEdition, Mansion Global, relocation networks, referral channels.
The 5-step Relaunch Process
Weekly Seller Analytics and Communication
Weekly strategy updates
Transparent performance metrics
Stronger negotiation
Expired → Sold:
What changed?
Listed 53 days, no offers
Fixed: pricing + marketing assets + buyer reach
Result: under contract in 20 days at a stronger price
Every home is different. This is an example of what changes when the strategy changes.
Precision repositioning
Cinematic Photography
Paid + global advertising
Precision repositioning
Cinematic Photography
Paid + global advertising
What You Can Expect
A clearer plan so you’re not guessing. You’ll know what the relaunch strategy is, what’s happening next, and why each move matters.
Better marketing and more exposure so the right buyers actually see (and feel) the value of your home. Not just “listed,” but presented and promoted with intent.
More communication and stronger negotiation so you stay informed and protected. Expect weekly updates, clear feedback, and a negotiation strategy designed to defend price and terms. Not just “get a deal done.”
you've got questions we've got answers
Frequently asked questions.
With expert market knowledge, personalized service, and a proven track record, we make your real estate journey seamless and stress-free.
Do we need to change the price?
Not always. We start by diagnosing why buyers didn’t respond the first time. Sometimes the price needs a change. Other times it’s the positioning, presentation, or marketing reach. We’ll show you the data and a clear recommendation.
What do you do beyond the MLS?
We build demand outside the MLS with targeted digital advertising and buyer outreach. That includes ads on platforms like Google, YouTube, Facebook, and Instagram—so your home gets in front of the right people, not just passive shoppers.
What does “digital advertising” mean for my home?
It means we run paid campaigns to reach qualified buyers and then follow up with retargeting. So if someone visits your listing online, they keep seeing your home again—until they take action.
How do you market a luxury home globally?
We expand the buyer pool through global luxury exposure and networks, plus international-facing platforms. The goal is simple: more qualified eyes on your home, not just local traffic.
How often will I hear from you?
Weekly, at a minimum. You’ll get clear updates on interest, showings, online activity, and what we’re adjusting next—so you’re never left guessing.
What makes a relaunch different from just relisting?
Relisting is putting it back on the market. A relaunch is a full reset: diagnose what didn’t work, reposition the home, upgrade the presentation, launch with a real advertising plan, and communicate consistently through the process.
What if I’m not ready to relist yet?
That’s okay. The consultation is still useful. We can review what happened, map out the relaunch plan, and give you clarity on timing—so when you are ready, you’re prepared.
Exceeding Expectations
Before you relist, get a relaunch plan.
It’s not about relisting. It’s about relaunching the right way
Pricing/positioning + luxury marketing/ads + global reach/local expertise
Not ready to relist? Get market updates.
Invest in Your Life Style
Our properties.
From cozy starter homes to luxurious estates, each property offers something special. Browse through our handpicked listings and find the perfect place to call home today.
$1,500,000
Mediterranean House
4 Beds
2 Baths
320 sq.m
$7,00,000
Abernathy House
4 Beds
3 Baths
160 sq.m
$2,600,000
Walker Residence
5 Beds
2 Baths
390 sq.m
We Work WorldWide
Areas we cover.
No matter your lifestyle or preferences, we’ll help you find the perfect home in the ideal location.
Testimonials
Customer review.
Hear from our satisfied clients as they share their experiences and success stories. Discover how we’ve helped individuals and families find their perfect homes, making their dreams a reality.
Testimonials
Customer review.
Hear from our satisfied clients as they share their experiences and success stories. Discover how we’ve helped individuals and families find their perfect homes, making their dreams a reality.
"Working with this team was an absolute pleasure. They truly listened to our needs and found us a home that exceeded our expectations. The process was seamless, and we couldn't be happier!"
– Rachel Johnson
"I was nervous about buying my first home, but the support and guidance I received made it so much easier. They were patient and knowledgeable, helping me find the perfect place to start my next chapter."
– Mike Nord
"We needed a home that could grow with our family, and they delivered. Their professionalism and attention to detail were exceptional. We love our new home and are so grateful for their hard work!"
– Heather Mathewson
#1 Real Estate Agent
Tommy Rico.
As a specialist in properties for sale and rentals, both long-term and short-term, across London, New York, Australia, and Paris, I hold a license and bring a wealth of professional experience to ensure you secure the most advantageous deal. I am adept at working with the finest properties available and possess a proven track record of successfully matching properties with buyers. My portfolio is replete with successful transactions, and I am eager to share my expertise with you. Whether you're in the market to buy or sell a property, don't hesitate to reach out and connect with me.
Ted Raad
Our Team
Meet our team.
With expert market knowledge, personalized service, and a proven track record, we make your real estate journey seamless and stress-free. Your satisfaction is our top priority!
Jerod Kirlin
CEO
Claudine Ritchie
Property Manager
Micheal Harvey
Land Consultant
Dusty Carter
Relocation Professional
No.1 real Estate Service
Why choose RealtorPro.
With expert market knowledge, personalized service, and a proven track record, we make your real estate journey seamless and stress-free. Your satisfaction is our top priority!
24/7 Support
Our team is available to assist with your listing management at any hour, day or night.
Cost-Effective Options
Discover rental options that are highly affordable and offer great value for your money.
Exclusive Offers
Take advantage of properties that feature special pricing for extended stays.
Blog article
Realtor Pro Blog
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140 Woodland St., Southborough,
MA 01772
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